How to Successfully Navigate the Cannabis Industry’s Identity Crisis

Ed Gehres

Published on: 02/08/2022

The cannabis industry has entered an identity crisis. Although clearly stoked by withering taxation and exacerbated by inflation crushing the average consumer’s buying power, those are not the key issues facing the industry. In order to successfully navigate the cannabis industry’s identity crisis your business needs to take an internal inventory of what you are good and not so good at and plot a strategic direction to a successful future.